Re-commit to grow

6:20pm, pacific standard time, hotel in Palm Desert, California, USA, Tuesday evening, January 3, 2023. Worked with the marketing team this afternoon to identify opportunities for new business. It has been a neglected part of our operation the past two months. We just haven’t had adequate staff to take new referrals so we stopped reaching out to key customers. However now, after two good hires, things are looking up. We can look to grow again. It takes a certain mindset to grow. First, you have to have tenacity to generate business. Second, you need creativity to sheperd that business onto service. Finally, you have to have skill to provide the proper level of care once they come onboard. If a component is missing the business fails. Now is the time for us to re-commit our efforts and get the machine working properly again.