The ego will roar to be fed. Achieving the objective seldom happens on the first effort. Failure leads to assessment of what went wrong. We don’t know what went wrong so we take the “facts” of what happened and determine an alternate course. Maybe the first two or three times we remain confident.

Then it happens again and again. The objective isn’t achieved. We start to doubt ability.

We can give up and not try but it is still new so we don’t do that. But we look for patterns. We see shortcomings and others don’t fix. Blame them. Blame situation. And since they have been identified we are hyper aware of them. We see failure, we see the perceived reason. We associate them.

The situation runs out, we give up or we are removed.

I worked sales on business consulting. Completed training, did ride along, practiced my pitch. I was raring to go. They sent me five leads. I failed. They sent me five more. Nothing. Four. Four. Five. It my last one had a good talk. Got farther than I ever had. I felt I was figuring it out.

Come Monday I didn’t get any leads. They said sorry. Next day sent me two. I didn’t make a sale. No leads. No leads. Complained. 2 leads. Nothing. Next Monday nothing. Tuesday nothing. Wednesday I get an email I won’t get any more leads. I didn’t produce.

I had a week where they really fed me.

Then just a couple more. Why waste the leads?

So you know what I did? I started cold calling to make my own leads.