Re-commit to grow

6:20pm, pacific standard time, hotel in Palm Desert, California, USA, Tuesday evening, January 3, 2023. Worked with the marketing team this afternoon to identify opportunities for new business. It has been a neglected part of our operation the past two months. We just haven’t had adequate staff to take new referrals so we stopped reaching out to key customers. However now, after two good hires, things are looking up. We can look to grow again. It takes a certain mindset to grow. First, you have to have tenacity to generate business. Second, you need creativity to sheperd that business onto service. Finally, you have to have skill to provide the proper level of care once they come onboard. If a component is missing the business fails. Now is the time for us to re-commit our efforts and get the machine working properly again.

Overcoming the fallout

As an adult, I never had debt (except for car and house payments) until the summer 2017. At that point, with a significant amount of money saved up, I quit my corporate job and started a business from home. At first, the decision was exhilarating; I woke up every morning driven by purpose and peered into a future with endless possibility. There was no doubt in my mind; financial independence and peaceful days spent at the beach were just around the corner. But, before long, revenue stagnated and expenses increased. By the end of year one all my cash had run out. To stay afloat I dipped into long held CD’s and mutual funds; not just to support the business, but to cover basic household expenses, like rent and groceries. When that money was gone I took a chunk out of retirement before resorting to unsecured loans and credit card debt. By the time I went back to work I was broke with no savings and over $75,000 in debt. For the past year and a half I have worked to bring that sum under control. There is still a large amount to be paid back but, I am proud to say, it is considerably smaller, and I can see the path out. Ironically, the lesson learned was not achieving financial acumen by growing a successful business but rather, learning how to deal with money by overcoming the fallout of a failed one.

Sunday morning

8:37am I only did one post yesterday. I was getting tired of the subject matter. I feel like all I can think about or write about is work. A couple thoughts were bouncing around in my head but I didn’t want to take the time to share them. Last week I transitioned the director of business operations over to sales. I am not back filling his position right away. That means I have to do many of the business office functions. I will either learn responsibility quickly or fail spectacularly

Really messed up

12:33pm the messed up thing is that my behavior has real world consequences. By staying in my head and not interacting with people my job performance suffers. The site I am responsible for suffers. I will lose my job. My income, my home. Yet that is easier than meeting with people. Oddly enough, I like meeting with people. I am not afraid. I just don’t know how to initiate encounters. I don’t know how to make it worth their time. I don’t know how to call to action, close a sale, get the business. My efforts feel futile. So I just hang on until I am kicked out. I will get another job and repeat the process.

Ego

The ego will roar to be fed. Achieving the objective seldom happens on the first effort. Failure leads to assessment of what went wrong. We don’t know what went wrong so we take the “facts” of what happened and determine an alternate course. Maybe the first two or three times we remain confident.

Then it happens again and again. The objective isn’t achieved. We start to doubt ability.

We can give up and not try but it is still new so we don’t do that. But we look for patterns. We see shortcomings and others don’t fix. Blame them. Blame situation. And since they have been identified we are hyper aware of them. We see failure, we see the perceived reason. We associate them.

The situation runs out, we give up or we are removed.

I worked sales on business consulting. Completed training, did ride along, practiced my pitch. I was raring to go. They sent me five leads. I failed. They sent me five more. Nothing. Four. Four. Five. It my last one had a good talk. Got farther than I ever had. I felt I was figuring it out.

Come Monday I didn’t get any leads. They said sorry. Next day sent me two. I didn’t make a sale. No leads. No leads. Complained. 2 leads. Nothing. Next Monday nothing. Tuesday nothing. Wednesday I get an email I won’t get any more leads. I didn’t produce.

I had a week where they really fed me.

Then just a couple more. Why waste the leads?

So you know what I did? I started cold calling to make my own leads.

Skills

Being a chaplain requires certain credentials, skills, training and experience. I possessed those things in the spring of 2003.

Consequently I took a job as a hospice chaplain. I was assigned a group of patients already on service to provide spiritual care. As more patients came on I provided care to them as well. In the course of my duties I was asked to conduct worship services, funerals, weddings, baptisms and various other tasks of the clergy. It was a job I had spent years developing the skills necessary to conduct.

I did not have to think about drumming up business, finding customers or selling people on my offering. When I took the job more than enough opportunity was given to me. As I continued to work and became known in the community the ancillary requests increased as well.

I stopped working as a chaplain In the fall of 2009. I longed for adventure and competition. Two things being a chaplain did not provide. I went into sales.

In sales the goal was specifically to drum up business, increase market share and find new customers. I am not sure how good I was at sales. However, I did possess a skill for getting sales jobs.

I was good at applying, getting interviews, being offered positions and moving up in salary and rank. From the time I left being a chaplain to the spring of 2017 I had tripled my salary and held executive leadership positions.

Now I scribble blog posts and advocate for objective focused growth. I was paid a salary as a chaplain and as a sales leader. I made money because my skills were seen as valuable. I was paid a regular salary in exchange for my loyalty to the company and cause.

How to I survive doing this?

I am an introverted person. My writing is personal and reflective. Does it appeal to anyone else? How do I consistently share it in a way that is mutually beneficial to the writer and reader?

Conditioned for Specific Results

A sports team has one objective, to win a championship. Failure to do so immediately or quickly usually results in dismissal of personnel. Every once in a while subjective metrics or barriers perceived out of the norm will buy time but the quest for a championship is a zero sum business. Achieve the objective or be replaced.
The same is true for most sales people, corporate officers or any business in general. The specific objective of sales, revenue and profit must be achieved or you will be dismissed and replaced.
In order to achieve the results you wish your mind must be conditioned to not only exist but thrive in a high pressure situation that demands specific results.