Re-commit to grow

6:20pm, pacific standard time, hotel in Palm Desert, California, USA, Tuesday evening, January 3, 2023. Worked with the marketing team this afternoon to identify opportunities for new business. It has been a neglected part of our operation the past two months. We just haven’t had adequate staff to take new referrals so we stopped reaching out to key customers. However now, after two good hires, things are looking up. We can look to grow again. It takes a certain mindset to grow. First, you have to have tenacity to generate business. Second, you need creativity to sheperd that business onto service. Finally, you have to have skill to provide the proper level of care once they come onboard. If a component is missing the business fails. Now is the time for us to re-commit our efforts and get the machine working properly again.

What is the point of continuing?

5:52am, pacific standard time, apartment in Chandler, Arizona, USA, Tuesday morning, April 26, 2022. I was out of the office marketing yesterday afternoon. There were a couple of good conversations with physician office personnel but, ultimately I didn’t make the most important connection; getting a referral for a new patient. At this point I am ready to call it quits. The situation not improving and I am frustrated. What is the point of continuing if the results never change?

If I wanted to spend my time marketing

5:53pm, apartment, Chandler, Arizona, Monday evening, March 14, 2022. The day started with a tense marking meeting. The numbers aren’t where they should be, therefore, I spent my afternoon in the west valley, following up with old connections, trying to build lost business from last years sale. The meetings were positive, and potentially productive, but if I wanted to spend my time marketing, I would still have a marketing job.

Still play?

8:49am in my office. The referral from last night fell through. I am jaded. I knew something would go wrong. The patient had been put on palliative care with another hospice and the family chose to go with them. We went from an immediate need imminently dying patient to the admission being put off. Now it is gone altogether. Frustrating. Another set back in an already rough month. The question I have been pondering all morning is how long to still play the game? I think about the scenario of being a chaplain and my wife cutting hair. Find a small town, build a quiet life. Live simple. Her work is just as stressful. She does marketing for a pest control company. We both are beholden to numbers and financial results. Should we stop playing the game or keep going?

results scorecard

6:19am Saturday. Achieving goals are difficult. Making money, hitting budget. Similar to baseball if i get a positive result 3 out of 10 times I consider that a success. I have looked back at my career since end of 2009/beginning of 2010. First job since being a chaplain sales. I was successful and got results. But it was more from the team around me than me. Second job, executive director. Did not get results. Third job director of sales. Got results. fourth job, vice president of sales. a wash. The census and revenue went down but I don’t own it. Fifth job, marketing director. Got results because had good team. sixth, seventh, eighth, ninth jobs didn’t get results but tough situations. 10 job. true start up. Got results I am proud of but did not achieve volume or consistency. 11 job, executive director. Got results. 12 job. not getting results. My own personal scorecard. 6 out of 12 situations I got positive results.