6:05am I know this sounds like motivational material but it is not. It is an observation. Having been in sales and operations for 12 years I can tell you what I think is the key to success. The key to “success”-no matter how you define it-is consistency and persistence. I do not mean a talent worked on. You can’t get better at them. You can’t develop them. If you have to try to be more consistent or persistent you have already lost. Consistency and persistence come from within. They exist on a base level. They are mindless drivers of action. Consistency and persistence are the elusive traits so many sales leaders look for when hiring talent. But you don’t know if someone truly has consistency and persistence until they are in a situation when they are needed to persevere.